Under the impact of mobile e -commerce, what are the challenges and opportunities facing entrepreneurship in physical stores？

Under the impact of mobile e -commerce, the challenges facing physical stores mainly include: changes in consumer shopping habits, high rent and operating costs, fierce market competition, and decreased passenger flow.Specifically, with the popularity of the Internet and the rise of e -commerce, consumers ‘shopping methods and behaviors have undergone tremendous changes. Physical stores need to recognize consumers’ pursuit of shopping experience, personalized needs and convenience, and according to their own, and according to theirThis adjusts your business strategyEssenceIn addition, the rent and operating costs of physical stores are often high. Compared with the e -commerce industry, physical stores need to pay for rent, water and electricity costs, and employee salary, which will increase operating pressure.In terms of market competition, the current market is like a hodgepodge. There are many goods and transparent prices, especially e -commerce, which is simply a dark horse, which is caught off guard in the physical store.Less passenger flow is also one of the most common issues in physical stores. It can attract more customers by carrying out promotional activities, increasing product and service diversity, and improving customer service quality.

At the same time, entrepreneurship of physical stores also faces opportunities, including new opportunities brought by digital transformation, support of government policies, and the emergence of new community business models.Secondly, the government promotes the wave of entrepreneurship and supports the rise of physical stores. The process of opening the store and the government approval are simplified. Fans and influential physical store brands are more likely to obtain capital support.EssenceFinally, with the popularity of the Internet and the diversification of consumer demand, the new community business model came into being, providing new development opportunities for physical stores.

In summary, while facing the impact of mobile e -commerce, physical store entrepreneurs also ushered in many aspects such as digital transformation, using government policy support, and exploring new business models.

The methods of physical stores to improve customer experience and increase sales through digital transformation mainly include the following aspects:

1. Establish online e -commerce channels: The physical store needs to actively conduct digital transformation, establish online e -commerce channels, and provide services that combine online shopping and offline experienceEssenceThis can not only expand the customer foundation, but also provide customers with more convenient shopping methods.
2. Technical innovation and diversified experience: Introduce new technologies, such as AR test mirrors, VR experiences, etc., to create a novel shopping experience.Combined with online functions to realize online and offline integration, such as reservations to stores, offline orders, stores in the store, etc.EssenceSuch innovation can not only attract customers, but also improve customer satisfaction and repurchase rate.
3. Smart location: Use digital tools for intelligent location to optimize the location of the store to better meet the needs of the target customer groupEssenceThis helps improve the visibility and attractiveness of the store, thereby increasing customer flow and sales.
4. Non -contact payment and discovery products: As retailers have deployed mobile devices in the store, so that customers can find products, checkout and payment in non -contact ways, and the shopping experience has changed from the view of eye, touch and feelings to eye views, digital touch and feelingsEssenceThis change enhances customers’ shopping convenience and safety.
5. Online and offline integration to strengthen consumer experience: When the offline physical store is re -opened, the brand and merchants must re -conceive the service model in the offline physical store, so as to dig new opportunities to optimize the operation of offline physical stores and deepen customer relationship37EssenceThis integration not only strengthens the experience of consumers, but also drives business growth.
6. Extremely user experience: The traditional business super brand accelerates digital upgrade, and the ultimate user experience is used as the starting point of digital transformation of enterprisesEssenceThis means improving the overall shopping experience of customers through digital means, thereby attracting more customers and increasing sales.

The physical store can digitize the above methods to enhance the customer experience and increase sales.These methods cover many aspects such as technological innovation to service model optimization, and aim to enhance the competitiveness and attractiveness of physical stores through digital means.

The government’s specific policy support and preferential measures for entrepreneurship in physical stores mainly include:

1. Introduce the support of advanced technology and equipment: The government encourages physical stores to introduce advanced technologies and equipment, set up various scientific and technological parks and innovation incubation bases, and provide a series of policies and financial support to help physical stores carry out innovation and entrepreneurshipEssence
2. Tax reduction policy: In order to support and encourage the development of physical stores, the government has implemented a series of tax cuts and fees.For example, implementing the income tax policy for small and micro -profit enterprises, deductions for R & D expenses, etc.Essence
3. Financial support: Governments at all levels have introduced policies to support the real economy, such as financial support, such as a series of favorable policies, have provided strong support for the development of physical storesEssence
4. Reduce rent, taxes and fees: The state strengthens the operation of the e -commerce platform and provides various policies for physical stores, such as rents and exemption, taxes, and more convenient loan conditions.Essence
5. Entrepreneurship loan: Government departments give discounted support, and allocate subsidy funds to the basic account of banks opened by the applicant’s founding enterprise (entity, online store) in accordance with regulationsEssence
6. Encourage the development of the first commercial brand first store first project: The Beijing Municipal Bureau of Commerce has issued the application for the development of the first project of the first commercial brand store.10,000 yuan supportEssence
7. Promote the investment and mergers and reorganization of fixed assets of enterprises: Support commercial banks to issue medium- and long -term loans under the premise of controllable risks and sustainable business, and actively study the improvement and improvement of small and micro enterprises financial services through account receivables, inventory, warehouse orders and other dynamic pledge financing modelsEssence
8. “Million Digital People Entrepreneurship Plan”: In response to the lack of talents, funds, and difficulties in physical stores, the Municipal Commerce Bureau launched the “Million Digital Pentry Planning Plan”, and jointly Internet platforms and artificial intelligence innovation enterprises to provide supportEssence
9. Support the development of third -party services: Support the development of third -party services such as platform development, online store construction, agency operations, and online promotion of enterprises and entrepreneurs, and provide professional support guarantees for online and offline interactive innovation developmentEssence

These policies and measures reflect the government’s support and preferences for entrepreneurship of physical stores, which aims to promote the development and innovation transformation of physical stores.

The new community business model provides multiple development opportunities for physical stores.First of all, through community operations and online and offline integration, physical stores can more effectively come into contact with target consumers and achieve sales growthEssenceSecondly, cross -border cooperation and attention strategies can help physical stores highlight the high -competition market and attract more customers in a fierce market.In addition, continuous innovation is the key to the development of physical stores. By continuously optimizing products and services to meet the personalized needs of consumers, physical stores can occupy a place in community business.

The development trend of community business also includes upgrading consumer thinking and conveying personalized information to customers. This requires that physical stores must not only provide high -quality goods and services, but also understand and respond to consumer needs and preferences.EssenceAt the same time, with the development of community business towards “small, beautiful, beautiful, refined, and refined”, physical stores need to pay more attention to service quality and consumer experience to meet consumers’ pursuit of high -quality life.

Government support is also an important factor in the development of physical stores.For example, the release of the “Three -year Action Plan for the Construction of the Civil Life Circle of the City (2023-2025)”, which is designed to optimize the layout of community business outlets and improve community consumption conditions, etc. This provides a good external environment for physical storesEssence

The new community business model provides rich development opportunities for physical stores by providing broad innovation space, promoting online and offline integration, encouraging cross -border cooperation and sustainable innovation.At the same time, the support of government policy has also provided a strong guarantee for the development of physical stores.

Under the impact of mobile e -commerce, if physical stores want to effectively attract and retain the traffic, you can adopt the following strategies:

1. Optimize store image and geographical location: Choosing the right geographical location and optimizing the store image is the first step to attract customersEssenceThis includes ensuring that the appearance of the store is neat, attractive, and convenient, and is easily discovered by target customers.
2. Provide high -quality products and services: Providing high -quality products and services is the key to attract customersEssenceThis can not only increase the satisfaction of customers, but also attract more customers through word -of -mouth communication.
3. Create a unique consumer experience: The physical store can attract customers by providing a unique consumer experienceEssenceFor example, personalized services, special activities, or experiential shopping can make customers feel different from the public.
4. Carry out promotional activities and marketing: Developing promotional strategies and carrying out marketing activities are an effective way to increase passenger flowEssenceThis includes promotional methods such as limited time discounts, buying one free one, and points for points, and using social media for publicity and promotion.
5. Use the combination of online and offline: The physical store can use online tools such as applets to combine with offline physical stores to achieve online and offline integrated salesEssenceThis can not only expand the brand’s influence, but also improve revenue capabilities.
6. Establish a good customer relationship: Through the distribution of free gifts or red envelopes, the target customers of the old customers and the store enter the store are settled in the circle of friends, so as to establish a good customer relationshipEssenceIn addition, potential customers can be transformed into loyal customers through private domain flow management.
7. Carry out market research and secondary marketing: Do a good job of market research and understand customer needs and preferencesEssenceAt the same time, the secondary marketing strategy is used to maintain passenger flow and heat, such as establishing live accounts and encouraging customers to help spread word -of -mouth.

In short, in the impact of the physical store to attract and retain customer flow under the impact of mobile e -commerce, we need to comprehensively use a variety of strategies to improve the image of the store, optimize the quality of products and services, create unique consumer experience, carry out promotional activities to the use of online and offline combinationStart in many ways to improve customer satisfaction and loyalty.

In the face of high rent and operating costs, physical stores can adopt the following cost control and profitability:

1. Cost analysis: In -depth analysis of the various costs of the store, find out high cost projects, and optimize.For example, select more suppliers with lower costs by comparing the prices of different suppliers, or obtain more preferential prices through negotiationsEssence
2. Optimize the supply chain: reduce the overall cost by streamling labor costs, optimizing the supply chain, and reducing inventory costsEssence
3. Improving sales efficiency: Increase profit by improving sales efficiency, which includes measures such as improving sales processes and improving customer satisfactionEssence
4. Price strategy: Reasonably set the price of products or services to attract customers while ensuring the maximum profitEssence
5. Data analysis: Use data analysis to guide decision -making, such as analyzing customers’ purchase behavior, market trends, etc., in order to better adjust the business strategyEssence
6. Strengthen customer viscosity and loyalty: establish good communication and interaction with customers through online and offline activities, social media and other channels to improve customer stickiness and loyaltyEssence
7. Fine cost management: Pay attention to each expense to ensure that each expense is necessary, avoid unnecessary waste75Essence
8. Explore different profit models: understand and try different profit models, find the most suitable way for you to achieve higher profitsEssence
9. Key costs: control the cost of commodity at about 40%, control the rent within 15%, the labor cost is controlled within 15%, the hydropower promotion cost is controlled within 10%Essence