Original title: At present, functional foods represented by fugitive dosage formation have set off a new fashion “fudge” health care. Whether a new consumption or IQ tax industry believes that functional foods must strengthen supervision whether it is before listing or after listing.
Calcium deficiency, hair loss, insomnia, constipation … These distressed health problems can now seem to be solved by “one sugar”.Right now, functional foods represented by fudge dosage are becoming a new fashion fashion for many young people.
On the e -commerce platform, the reporter searched for “functional fudge”, and then jumped out of various products with different effects, such as lutein ollen sugar, probiotic fudge, collagen fudge, nicotinamide whitening soft sugar, etc.Sugar is also made into a variety of cute shapes such as bears and stars, and it looks pretty appetite.
So, is functional fudge new consumption or IQ tax?How should consumers choose?
A considerable part of “health snacks” are in the gray area of supervision
Right now, with the enhancement of consumers’ healthy food awareness, snack direction function has become a globalization trend.According to market research data, the global functional food market size is expected to reach 275.77 billion US dollars in 2025, and the average annual growth rate of the compound annual growth during the forecast period will reach 7.9%.
Among young people, there are a lot of functional fudge like eating snacks every day.
“Fundan is a common snack. Add nutrients to it. Upgrade and replacement successful snacks may be more in line with the current consumption scenarios and consumer needs.” Wu Peiying, director of the Nutrition Department of the First People’s Hospital of Shanghai, told reporters that the current life pace of young people is fast.The pursuit of efficiency and instant enjoyment, the same in health.Compared to traditional health foods that need to be steamed, boiled, stewed, and boiled to eat, or healthy foods that are difficult to swallow of capsules and powder, young people prefer “functional snacks” that look good and eat deliciously.
However, in the face of the increasingly rich functional food, how do consumers choose?According to the doctor, if the product itself has a “blue hat” label (that is, the special symbol of health food in my country), then its safety, effectiveness, and quality controllability are relatively guaranteed, and it is qualified as a dietary supplement.”my country is very strict with health food supervision. At present, there are not many ‘health snacks’ with ‘blue hats’. Health Foods “Wuying said that because there are only ordinary food and health foods in domestic laws and regulations, functional foods are still in the gray area of supervision, and consumers must clearly distinguish when purchasing.
It seems that “sugar” is non -“sugar”, and it is standardized to eat
After the popularity of functional sugar, it also gave birth to another problem -maybe because the taste is too good, many consumers really eat it as “sugar”.Some netizens bluntly said, “I ate a pack without knowing it, but I found that it was lutein.”
Li Yingjie, a nutritionist at Tongji Hospital affiliated to Tongji University, told reporters that patients were often received from patients on various health products, but the probability of functional sugar was very low in the outpatient clinic. “It doesn’t matter if you eat snacks and eat too little. “
The actual situation is that this type of functional food that is made into snacks must be viewed before consumption.”If consumers do not consider the nutrient dose that are added and eat blindly, there is a certain safety risk. Take vitamin C as an example. It is effective to eat less and eat more toxic side effects.How to eat “Li Yingjie.
In addition, not all nutrients are suitable for fugitives.Take probiotics favored by many people as an example. At present, there are powder, liquid, capsules, and fugitive dosage types on the market.”If probiotics are liquid -like, they must be stored in a refrigerated environment to ensure the minimum loss of live bacteria.” Li Yingjie said that although the preservation and transportation of a fugitive form or a capsule type is relatively convenient, it contains it, but it contains itWhether the number of bacteria can meet the needs of the human body is questionable.Therefore, it is also important to choose the right dosage form for different nutrients.
Many consumers tend to “overseas purchase”.Doctors remind that the listing standards for health foods in various countries are different, and those suitable for foreigners may not be suitable for Chinese people.It is more important to point out that health products can only be used as a dietary supplement, and they must not replace medicines. If you have physical discomfort, you need to seek medical treatment as soon as possible and treat them in time.
Avoid following the trend, you should ask a doctor to check before taking it
In addition to fudge, foods that are currently given health care functions include jelly and meals. Most of these functional food sales channels often use online anchors on shopping platforms to promote and bring goods for product promotion and goods.Some doctors have noticed that many consumers buy functional foods are anxiety for health, weight, and image, but they lack sufficient nutritional knowledge and are easier to follow the trend.
Facing a functional food that lacks a “prescription sign”, consumers should be more clear, do they need to supplement nutrients?Which nutrients should be supplemented?To what extent should I make up?”Although health care products are not medicines, they cannot be eaten at will. The nutrient content cannot be effective, and it is not good for health.” Li Yingjie said that before eating functional food, it is best to ask a doctor to check.
“At present, there are many real snacks in the market, and the ‘fake snacks’ with hidden drug effects.” Li Zhiping, director of the Pharmaceutical Department of Pediatric Hospital Affiliated to Fudan University, believes that the market is diversified worthy of encouragement, but after all, ordinary consumers are after all.It is not a professional, and sometimes it is “planting grass” because of an advertisement.Therefore, functional foods not only need to be supervised before listing, but also supervision after listing is also indispensable.
