On April 10, Daide Liangxing, a world -renowned real estate service and consulting company, released the research report of the first quarter of the Shanghai retail business market in 2024.
In the first quarter, Shanghai’s economy maintained, and many economic indicators continued to improve, driving the Shanghai consumer goods market and retail commercial market to remain active.The overall vacancy rate of the Shanghai mid -to -high -end shopping center fell 0.72 percentage points year -on -year to 9.38%, the lowest point since 2022.The average rent quotation at the first floor of the city’s mid -to -high -end shopping center remained at 778.85 yuan/month/square meter.despite this,Driven by the increase in sales, high entry rates and tenants’ adjustment in the core business district, rents continue to rise.The rent level in the core area increased by 0.34%year -on -year to 1,888.83 yuan/month/square meter.
Picture provision: Dede Liangxing Commercial Department
In 2024, the Shanghai Retail Commercial Market is expected to have more than 1.8 million square meters of new projects to enter the market, including benchmark projects such as IKEA Huiju, Super Shenghui and Longguang Blue Whale World.With the sustainable development of emerging areas, the average rent of the city is expected to be further lowered.Several existing retail commerce will maintain differentiated competition by renovating property facilities, optimizing tenant portfolios, and setting up experiential retail space.
In terms of market supply, the only new supply in this quarter was the urban Shuxiang Commercial Street in Lingang New City opened on January 20, which brought about 30,000 square meters of new supply to Shanghai mid -to -high -end retail commercial market.The city’s total inventory reached 23.01 million square meters.With the inspiring economic prospects, the demand for Shanghai mid -to -high -end retail commercial market has gradually increased, and some brands have begun to actively seek ideal positions for opening new stores.Dining, lifestyle, entertainment, 3C and smart home experience stores are the main driving force for demand.
Shaun Brodie, the research director of Dedes Liangxing Greater China, believes that the increasing increasing residents’ income and consumption expenditure levels will continue to support the development of the Shanghai retail commercial market.This year, Shanghai issued the “Implementation Plan for Promoting Service Consumption Quality and Return” in Shanghai. It proposed 11 specific goals in the field of service consumption in the field of service consumption, sports, catering, home services and transportation to 2027., AI, Beidou Satellite and other cutting -edge technologies to create a new scene and new format for the consumer market.In view of this, the Shanghai retail commercial market will be further upgraded in the next few years.
China’s first HONMA home (Japanese high -end golf sports brand) is grand
Honma House is located in Shanghai Xintiandi Lake Bin Road Shopping Plaza
On the one hand, the recent demand for fragrance brands has strong demand for stores. Therefore, a large number of head developers have adjusted the retail format, introducing a large number of fragrance retail brands and deploying the first stores and concept stores.This shows that the unit price of retail consumption has declined.
On the other hand, as Apple Shanghai Jing’an Store has recently unveiled the veil,As the highest specifications flagship store in China, the level is second only to Apple New York Fifth Avenue Store,It can be seen that foreign investment 3C retail brands still maintain strong confidence in the Shanghai market.Compared with traditional clothing retail categories, the offline sales ratio of 3C -related products is increasing and stable year by year, and consumers are more keen on buying 3C products offline.The steady growth of 3C brands is more capable of tolerance for the opening of the offline stores. For the somatoscope, choosing a 3C brand may bear a smaller risk.
Apple Shanghai Jing’an Store
Apple Shanghai Jing’an Store
Finally, “outdoor sports” and “green health” continue to be favored by consumers, and online consumption has shown explosive growth.Therefore, more and more international outdoor brands in Shanghai have begun to open a direct business or flagship store, and at the same time, the carrier side has gradually begun to build sports brands as the main store.
Picture provision: Dede Liangxing Commercial Department
Chen Yunjiu, a senior assistant director of the Business Department of Dede Liangxing, said that under the current consumption trend, consumers have gradually become rational, and consumer frequency, consumer unit price, purchase process, consumer motivation, etc. have changed significantly.Everyone is more willing to consume in the subdivision categories of service consumption.The “Yue Ji” consumption such as leisure and entertainment, sports and fitness, and self -education has become a new highlight of consumption at this stage.
Li Qingwen, managing director of the East District of Dede Liangxing, pointed out that, driven by the policy and measures of the construction of a modern industrial system, the development of Shanghai has been continued to be optimistic.In the future, office buildings cultivate emerging industries, promote the development of digital economy development, retail business investment and consumption mutual promotion, expand opening to the outside world, activate the large major work of the large -scale property trading market, and actively promote the “double carbon” goals.Ask for progress.
Surging News reporter Chen Yan
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